White label ticketing. A fully branded experience for your events
Your buyers see the ticketing platform's logo and colors, not yours. Discover how to increase the perceived value of your brand with white label ticketing. Each option is detailed in this article, and a live tool lets you preview the result with your own branding.
5 min read
PassPass is a modern ticketing platform with an advanced white label option to increase the perceived value of your brand. Your event's visual identity is reflected at every step of the buying journey. Widget embedded on your site, registration form, tickets, emails sent from your own domain name, badges. Built on a recent technical foundation with particular attention to interfaces, the platform offers a smooth and high-quality checkout experience.
Our team supports you throughout the setup to ensure a precise alignment with your brand. Request a quote.
What is white label ticketing
A white label ticketing system operates under the organizer's identity. Colors, typography, logo and event visuals replace those of the ticketing platform. For the buyer, the booking takes place within the organizer's visual universe, as if the ticketing tool were an integral part of the website.
On traditional ticketing platforms such as Eventbrite, Weezevent or Billetweb, the platform's branding and style remain prominent for the buyer. Header logo, domain name in the URL, standard design. PassPass lets you replace these elements with your own.
Sales widget embedded on your website
The ticketing widget integrates directly into a page on your website, without redirecting to an external URL. Your visitors buy their tickets without leaving your domain. The widget is fully customizable. Colors, layout, displayed elements. No visual break. The visitor never leaves your environment.
The widget integrates with Framer, Webflow, WordPress, Wix, Squarespace and any custom website with a simple copy-paste of the provided code. No technical skills required.
Your ticketing, your colors
Enter your website URL. The widget generates a preview of the checkout flow with your colors and style.
Try the registration flow live
Have your site analyzed to retrieve your colors and styles for the demo.
Branded checkout experience
From ticket selection to payment, every screen of the registration flow reflects your event's visual identity. Colors, typography, border radius, visuals. The buyer sees no break between your website and the booking form. For events with numbered seats, the interactive seating plan fits into the same checkout, on your website or under white label.
Try the live demo that generates a personalized preview from your website URL. PassPass automatically retrieves your colors and style. You see the result in seconds.
Tickets that match your event
PDF tickets and Apple Wallet and Google Wallet passes are fully customizable. Colors, layout, displayed elements, content structure. The attendee receives a ticket that matches your event, with no mention of the ticketing platform used.
100% customizable emails
Every email sent to attendees is fully customizable. Colors, layout, displayed elements, block content. Purchase confirmation, event reminder, post-event follow-up. The attendee receives an email that matches your event, not one bearing the ticketing platform's branding.
PassPass also offers custom sending domain configuration. By adding a DNS record (CNAME, SPF, DKIM) to your domain, emails are sent from an @your-domain.com address instead of @passpass.be. For the attendee, the email comes directly from your organization. This setup also improves your email deliverability.
Going further. Custom badges on event day
Branding can extend all the way to event day. Printed badges reflect your event's design with a visual adapted per attendee profile (standard, VIP, exhibitor, staff). Discover the full workflow in our guide on badge printing for events.
Available everywhere. Badge printing in Belgium and neighboring countries
The customization of your online ticketing works for any event, without geographic limitation. Widget, checkout flow, tickets, emails. For on-site badge printing, the service covers Belgium, France, the Netherlands, Luxembourg and Germany.
Request a quote or a demo
Frequently asked questions about white label ticketing
With a standard ticketing platform like Eventbrite or Weezevent, buyers see the platform's logo and colors. With a white label ticketing solution like PassPass, everything matches your event's branding. The buyer feels like they are using your own booking tool.
The sales page, registration form, checkout flow, tickets (PDF and Wallet), emails and printed badges. On every touchpoint, customization is complete. Colors, layout, displayed elements, content. The logo is available as a paid option.
No. The PassPass widget integrates into any website (WordPress, Wix, Squarespace, custom site) with a simple copy-paste of code. Color and design customization is done from the dashboard without any technical intervention.
Yes. Customization is available on all PassPass events, regardless of the number of attendees. Free events benefit from the same customization options as paid events.
Yes. By configuring a DNS record (CNAME, SPF, DKIM) on your domain, confirmation and reminder emails are sent from an @your-domain.com address. The attendee sees your sender name and your domain, not the ticketing platform's. This configuration is offered as an option on PassPass.
PassPass is built on a recent technical foundation, designed with a strong focus on interfaces and user experience. Many ticketing platforms that have been around for years run on older architectures, which limits visual quality and checkout flow smoothness. The PassPass team supports each organizer through the white label setup to challenge the visuals, improve user experience and ensure a precise alignment with your brand.